Being one of the world’s leading designer brands, Tommy Hilfiger embodies the American casual and chic style.
The preppy style, which characterizes the intellectual and elitist youth of American prestige schools, appeared as a philosophy for the brand.
Later on, Tommy Hilfiger reinvented the traditional dress code of Long Island tennis courts by dressing rap stars like Snoop dog in the 90s, thus dusting the preppy look with bright colors and wider cuts. This new era brought a touch of fantasy, which brought modernity and eccentricity to the brand.
Tommy Hilfiger has been implanted throughout the world by opening more than 900 stores internationally.Thomas Hilfiger took the opportunity of having persuasive advertising campaigns, which also presented the first menswear collection of the brand, thus creating the immediate success of the famous polo tricolor.
Today Tommy Hilfiger is a quality lifestyle brand known around the world. Its creator Thomas Jacob Hilfiger is high on the list of the 10 top designers with a broad assortment of men, women and children collection.