We apply partial least squares (PLS) path modelling (Fornell and Cha, 1994) to test the
hypotheses. Specifically, we employ SmartPLS (Ringle et al., 2005), which allows for
simultaneous testing of multiple hypotheses while enabling single- and multi-item
measurement, as well as the use of both reflective and formative scales (see Fornell and
Bookstein, 1982). The structural model shown in Figure 1 contains as latent predictor