Research on strategic innovation has progressed substantially in the last few years, yet it is still a
field where the big picture is only beginning to take shape. It is neither clear how many puzzle
pieces comprise the picture nor what these pieces actually look like. The current paper hopefully
adds to the understanding of strategic innovation, but the possibilities for further study are still
substantial. A better appreciation of strategic innovation is critical in today’s rapidly changing
business environment and could provide firms with the competitive edge that is necessary for
tomorrow’s success.