Historically speaking, this industry began as stand-alone brick and mortar rental stores such as Blockbuster and the later entrant Hollywood Video/Movie Gallery (which for the most part were all corporately-owned, with small portions of franchised locations) and local rental businesses. They started in VHS and progressed to DVDs along with technology and household adoption. They would typically carry about 2,500 titles and performed better when copies were rented and out of the store—the longer period the better. (Spinola) This would influence customers to make a different rental and come back again to find the title they wanted. Furthermore, with renters holding titles for longer periods of times, rental stores would enforce late penalties when titles were not returned within their allotted rental window.