In today's fast-moving and increasingly competitive market, hospitality organisations are
always looking at different ways in which they can provide a faster, higher quality service to
secure (competitive advantage) and increase profits. Therefore in the 1990s, the hospitality
industry developed CRS systems (Amadeus, Galileo, Sabre), In association with airlines, visitor
attractions and reservations, 'to offer a global means of travel product distribution including
the element of accommodation'. (Knowles, 1994:211)