Digital Marketing Strategy › what is digital marketing? RSS allows you to receive/ syndicate this information without requiring Really Simple you to constantly open new pages in your browser. Also known as a Syndication (RSS) feedreader. Search engine SEO is the practice that aims to improve a website’s ranking for optimisation (SEO) specific keywords in the search engines. Short Message Electronic messages sent on a wireless network. Service (SMS) Simple Object Access A simple XML-based protocol to allow for the exchanging of structured Protocol (SOAP) information over HTTP. A set of ideas that outline how a product line or brand will achieve its Strategy objectives. This guides decisions on how to create, distribute, promote and price the product or service. Tactic A specific action or method that contributes to achieving a goal. Public relations on the web. Online news releases and article WebPR syndication promote brands as well as drive traffic to sites. eXtensible Markup A standard used for creating structured documents. Language (XML) 1.3 what is marketing?A simple, old-school definition for marketing is that it is the creation of demandfor your product or service. If all goes well, this demand should translate intosales and, ultimately, revenue.In order to drive people to pay more for your product or service, or to consideryou superior to your competitors, you need to create meaningful benefits forthe consumer. The value that a marketer should seek to create should be equalto or even greater than the cost of the product to the consumer. Doing this oftenenough will result in the creation of trust in and loyalty towards the brand. 1.4 what is digital marketing?If marketing creates demand, digital marketing drives the creation of demandusing the power of the Internet. The Internet is an interactive medium. It allowsfor the exchange of currency, but more than that, it allows for the exchange ofvalue.A business on the Internet can gain value in the form of time, attention andadvocacy from the consumer. For the user, value can be added in the form of 21