It's never easy to ask people to open their wallets and give. We've all been asked for money, but is there a secret
a key to breaking through the many requests we get for help so that we respond?
Yes. It's the same thing that makes listeners, viewers, and readers respond to your other content the appeal has to matter to them.
The same principles that apply to all great programming, i.e., powerful, emotional, engaging, or entertaining storytelling, will always stir hearts and minds to action.