The exhibits opened in 2000. In 2007, it underwent a re-branding campaign adding "Aquarium" to the official name. Shark Reef Aquarium officials stated that the re-branding is intended to present the actual nature of the habitat, as members of the public sometimes confused Shark Reef as a name for a bar, lounge, restaurant, etc.[citation needed]
In 2012, Shark Reef Aquarium replaced the signage and audio-wands of each exhibit with various interactive touch screens throughout the facility.