I strongly agree with Nhoi on her point krub. Considering now and then that Facebook will reduce the type of ads for advertisers, FB landscape will be more look alike. Many brands will start to do/initiate something to set them apart from being generic. I would see it’s a good chance for us to do some small-scale online activation to achieve the objective as Nhoi mentioned.
We are more than happy to support you on this circumstance especially proposing optional ideas and aligning the digital content/plan with other parties.