This change in thinking was an emotional catharsis for me, given my extensive education in cost accounting and cost-plus pricing thinking. Nonetheless, it is the Austrians’ theory of value and price. This chapter was written in the spirit of Antony’s address to the crowd in Shakespeare’s Julius Caesar. In the play, you’ll recall, Julius Caesar has just been assassination, rises and attempts to defend the action by stating that he did not love Caesar any less than they did, but that he loved Rome more. Satisfied he has persuaded them that the assassination was justified, Brutus yields to Marc Antony, who addresses the crowd: