In this new society on demand, the mobile phone and the web browser come up as the client’s greatest weapons. Both of them comprise a combination of channels that we decided to use at any time at our convenience. We can combine audio, video, chat, file sharing, and other forms of communication in a single interaction. Messaging apps play a major role in these conversations, as they are the channel in which we spend most of our communicative time, mainly because it is possible to combine, in a flexible way, all those forms of communication.