#7: Post About Current Events
Being topical always brings fresh traffic to your page, whether it’s centered on a holiday, event or live show.
For example, Papa John’s Pizza posted about the March Madness basketball finals on their Facebook page. They asked fans to pick the winning team, and received more than 50 comments within a few hours.
When you create content that relates to current events that people are already talking about, it really helps to engage your fans.