There are certain brands and names, which are just beyond the logics and points of promotion and are simply too popular for promotion. Still Microsoft has a certain amount of promotion, which is mainly used for its premium products which have a large share of the market. Or on the other hand, the promotions are used for products which are in high competition segments like the Nokia lumia phones which are a collaboration between Microsoft and Nokia. For other online products, Microsoft vastly uses digital marketing and advertising. In general, the promotions of Microsoft have always pushed for reliability and usability of the Microsoft products – Which are its key attributes.