Environmental and social goals are key elements of our
business strategy, and our business objectives are fully
aligned with our efforts to help build a better world.
A good example of this is our commitment to being a
leader in fuel economy. In a 2011 survey of consumers,
42 percent said fuel economy is an “extremely important”
new vehicle purchase consideration, which is up over
13 percent versus a decade ago. To meet this growing
need, nearly one-third of Ford’s U.S. vehicle lines will
feature a model with 40 mpg or more in 2012 – a claim
no other full-line automaker can match.