All women should be offered support to breastfeed their babies to increase the duration and exclusivity of breastfeeding. Support is
likely to be more effective in settings with high initiation rates, so efforts to increase the uptake of breastfeeding should be in place.
Support may be offered either by professional or lay/peer supporters, or a combination of both. Strategies that rely mainly on face-toface
support are more likely to succeed. Support that is only offered reactively, in which women are expected to initiate the contact, is
unlikely to be effective; women should be offered ongoing visits on a scheduled basis so they can predict that support will be available.
Support should be tailored to the needs of the setting and the population group.