Among the best-know private-sector social marketing campaigns are the Body Shop's campaigns against animal testing in the mid-1990s and those against female stereotypes and in favour of free trade since 1997. The 'look behind the label' campaign at Market and Spencer in the UK was an educational campaign aimed to teach its customer base to appreciate the changes that were about to take place relating to fair trade, sustainability, non-gm and animal welfare. It then followed with Plan A, outlining all the steps that the retail company was going to take to be more sustainable. In France Leclerc conducted a campaign about the impact of plastic bags in 2003 that was followed by the adoption of an amendment banning non-biodegradable plastic bags.