Synopsis:
As the entire newspaper industty sits on the binh of collapse, Gannett andlJSA Today are worhing to avoid disaster and transform the nalion's most read newspap$ into tomorrotv's best resource Jar news and inJormation. This case reviews the history oJ USa Today, includtng its conttnued use of innovation to
stay orx top of the technological and sociocultural- slttJ* that are rapidly changing the nauspaper industry. h thq Jore of continud competition across a variety of n+edia. saurees, tfiuture o/USA Today depends on its ability to contintutlly push the erutelope of i*novation and ot'fer value-added, proprietary content to ensure continued differentiation and the Juture of the USA Today brand".