About clothes that give us total function without compromising the style part, about overloaded schedules that require for our daily uniforms to transition from one activity to the next, the marketing message that lies behind the rise of activewear appears to be saying that we’re all suddenly too busy to be putting anything else above comfort when it comes to dressing for the day.
Gym-to-street clothes evolved as an official clothing category, it’s how people dress now, it’s a lifestyle. All it takes is going out on the street to understand that both women, and men, live in gym clothing now, so it’s no surprise that the high-end workout clothes morphed into the new street-style uniform.