There is a pressing need for an effective means of transforming
health behaviors. Obesity, anxiety and other behavior-generated
health conditions result in billions of dollars of healthcare costs
and a great deal of human suffering. Technology innovations are
rapidly presenting new delivery mechanisms that can be harnessed
to influence health behaviors.
The mobile platform is a uniquely persuasive delivery medium
with ever increasing reach. Mobile phones are intimate,
responsive, and serve as our constant companions and guides. The
ability to reach people whenever and wherever they are provides a
capability to persuade and influence behavioral decisions in real
time that never existed before.
Effective health interventions must be built on a foundation of
persuasive design principles and behavior change theory.
Important traditional factors for effective behavior change include
setting clear goals, tracking progress, getting reminders and social
support, among others.
In this panel, we’ll explore the use of mobile technology for
reminders, repetition and reinforcement and how contextawareness
contributes to effectiveness. We’ll discuss goal-setting
theory and how the mobile platform contributes to creating and
engaging in intentions. We’ll look at how location-awareness
creates unique opportunities for social support of new behaviors,
providing more subtle influences on frequent decisive moments.
We’ll describe mobile tools for tracking and logging behavior and
how they provide awareness and insight. Lastly, we’ll discuss the
near future and our predictions for this incredible platform to
create impact and make positive change in our collective health.
There is a pressing need for an effective means of transforminghealth behaviors. Obesity, anxiety and other behavior-generatedhealth conditions result in billions of dollars of healthcare costsand a great deal of human suffering. Technology innovations arerapidly presenting new delivery mechanisms that can be harnessedto influence health behaviors.The mobile platform is a uniquely persuasive delivery mediumwith ever increasing reach. Mobile phones are intimate,responsive, and serve as our constant companions and guides. Theability to reach people whenever and wherever they are provides acapability to persuade and influence behavioral decisions in realtime that never existed before.Effective health interventions must be built on a foundation ofpersuasive design principles and behavior change theory.Important traditional factors for effective behavior change includesetting clear goals, tracking progress, getting reminders and socialsupport, among others.In this panel, we’ll explore the use of mobile technology forreminders, repetition and reinforcement and how contextawarenesscontributes to effectiveness. We’ll discuss goal-settingtheory and how the mobile platform contributes to creating andengaging in intentions. We’ll look at how location-awarenesscreates unique opportunities for social support of new behaviors,providing more subtle influences on frequent decisive moments.We’ll describe mobile tools for tracking and logging behavior andhow they provide awareness and insight. Lastly, we’ll discuss thenear future and our predictions for this incredible platform tocreate impact and make positive change in our collective health.
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