This researchattemptstoexploretourismstakeholders’ attitudes towardthepracticesofsustainability
in Arcticdestinationsthathavebeenregardedassacredandpristineplacesthataresusceptibletothe
influx oftourists.Amixed-methodapproachinvolvingqualitativeandquantitativestudiesisdeployedin
the ScandinavianArcticregiontofacilitatedatacollectiononthreegroupsoftourismstakeholders:
residents, tourists,andtourismoperators.Fromthequalitativestudy,stakeholderattitudestoward
environmentalprotectionandculturalpreservationemergeastheexogenousvariableinfluencing the
practices ofsustainability.AhostofquestionnairesurveysisconductedatvariousArcticdestinationsand
results in593questionnairesareusedforfurtherdataanalyses.Thisresearch finds thatamongthethree
groups ofstakeholdersstudied,touristsexhibitthestrongestinterestinsustainabletourismdevelop-
ment intheArcticregion.Further,pathanalysesdemonstratethatapositiveattitudetowardcultural
preservationisconsideredasthedrivingforceinpromotingsustainableoperationsinArcticdestina-
tions. Apositiveattitudetowardenvironmentalprotectionalsopromptsthestakeholderstoconsider
setting alimitfortourismdevelopmentintheArctic