How can we manage channel conflict, relationship, power and control?
Channel conflict
Different sizing and packaging for each channel.
Relationship
Strong relationship and take care of personal issue ie wedding ceremony, new year, new store open and compensation of act of god situation-flooding, stormed raining.
Power
Balancing of bargaining power ( Wholesaler 50%, Modern trade 40%, Cash van unit 10% )
Control
Block of supply chain in case of price dumping in each channel
How can we manage channel conflict, relationship, power and control? Channel conflictDifferent sizing and packaging for each channel.RelationshipStrong relationship and take care of personal issue ie wedding ceremony, new year, new store open and compensation of act of god situation-flooding, stormed raining.PowerBalancing of bargaining power ( Wholesaler 50%, Modern trade 40%, Cash van unit 10% )ControlBlock of supply chain in case of price dumping in each channel
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