Here are some characteristics of these different categories (see Table 1):
single people travelling alone or in a group are primarily older women, while those in the other two categories are primarily young men
solo travellers tend to take shorter trips than other travellers, with the exception of the collective-solo category
preferred type of accommodation:
with friends or family (single-solo)
vacation homes (collective-solo)
hotels (the other two segments)
type of trip:
visits with family and friends (single-solo)
city and shopping trips as well as cruises and beach holidays (collective-solo)
sightseeing tours (single-group)
events and sports vacations (collective-group)
The two categories of solo travellers who travel in groups (collective and single) look for travel information from friends and family as well as promotional materials from tour operators