Four functions of management take place in all aspects of business. In the restaurant the goal of the business is to not only have new customers come in but to keep them coming back. Their plan is to provide great food and wonderful service as well as get their concept across to the customer so they would feel like they want to eat there and that they want to come back. Larry Edger (2008) stated in an article:
“One of the other keys to success is the commitment of the owner/manager to learn, read and master strategies that retail existing customers and constantly cultivate new ones. Knowledge and a passion to keep experimenting with every aspect of the customer's experience.”