Regarding experiential resources, a distinction exists between general and international experiences. General experience has a relationship with business activity knowledge in a competitive industry and provides a basis for a process of internationalization (Majocchi, Bacchiocchi, & Mayrhofer, 2005). General experience reinforces planning stage and reduces improvisation levels, decreasing the likelihood of making erroneous decisions in non—domestic markets and driving EE degree and scope (Nemkova, Souchon, & Hughes, 2012). International experience is the knowledge about foreign markets. This kind of experience generates specific learning about export activity, provides available information to facilitate firms adaptation to foreign market needs, and facilitates international positioning (Morgan, Kaleka, R; l