1. Brainstorm, then solve problems
Finding a solution to a problem is the first step in building a successful business. First you become aware that something went wrong and then you begin to figure out why.
Chris Folayan started his company MallforAfrica on that premise. For years, Chris traveled from the US to Nigeria with suitcases filled with merchandise his family wanted, as they were unable to purchase the items online.
Why?
US retailers refused to ship to Africa.
During one of his last trips to Nigeria, Chris tried to bring 10 suitcases with him and was refused by the airlines for exceeding the limit. Recognizing the enormity of the problem and the need for a solution, Chris built a system that now allows Africans to purchase merchandise from over 150 retail stores in the US and UK.