During the period in which the read-a-thon was implemented, the program did
significantly increase the amount students read in school. The results in columns 1 and 3 show
that 68 percent of the students in the control group reported reading a book in school in the past
week on the first follow-up survey, and the program increased this by 19 percentage points. The
students in the control group reported reading an average of 1.9 books in school in the past week
and the program increased this by 2.3 books. In the past month, the program increased the
number of books read by 7.2 books.