The effectiveness of the sound-byte approach to reinforce key concepts is shown in Figure 7.4-2. LT members check on awareness of the sound byte during walk about several days after the original discussion. The percentage reported represents the EOs who were aware of the topic of the most recent sound byte and could provide an example of how the message applies to their work roles. Collin is investigating the lower level of awareness in the technical staff. Current theory is that these technical EOs are more focused on project goals than on organizational goals.