Mobile interactive group is the UK market leader in providing interactive services via mobile phones. the company was founded in 2004 by three ex-02 employees- Barry Houlihan, Anthony nelson and nick Aldridge - and since then has grown rapidly to become a multi - million pound business and a key player in mobile software innovation. In four years the annual revenue grew from 252,000 to around 40 million and the number of employees went from three to more than 40 . It specializes in mass participation events such as voting on reality show , and provides billing solutions for premium SMS services as well as interactive marketing services. Their clients include