It's not quite the classic Santa look, but children in Brazil will be queueing up to see this guy this Christmas.
Brazilian artist Vitor Martins has been a shopping mall Santa in Sao Paolo for the past 15 years.
And thousands of young Brazilian boys and girls will be revealing their Christmas lists to Santa Claus covered head-to-merry-toe in tattoos.
The plump jolly old fella has part of the natural look for the part with his snow white hair and beard, so long as you dismiss the ink that covers about 94 per cent of his body.
Anyone doubting Martins’ commitment to playing Santa has to do nothing more than have a quick glance at the artwork which covers his skin.
Yep, from Jesus to Jingle Bells, there’s no shortage of Christmas-themed tattoos to show his dedication.