the $10 million 1,300-square-meter facility brings the audience through eight specially created experiences-Tiger Tales, Tiger Universe, Tiger Allure, Beginnings. Tiger Nation, Grain to Gold, Tiger Super Cold, and Tiger Den-using high-tech animation effects through state-of-the art multimedia techniques. These experiences help the audience to understand the origin and legacy of Tiger Beer, including the brewing process, its uniqueness and its growth from a local beer to an international icon.