Figure 35: Process of information exchange and message transfer in a awareness-raising process
(BOKU-ITS)
The following principles should be taken into account to phrase successful messages and information:
• Principles:
- Act always upon the needs of the “receiver” and on the options of the “transmitter”.
- Empirical field-studies of possible alternatives may improve the efficiency and prevent
failures.
• Objectives: Messages should be objective, easily understood and clearly cognisable.
• Subjective: Prevent arrogance – the “receiver” is intelligent enough to draw the right
conclusions.
• Relationship: Co-operation, in partnership with the “receiver”. (We are in the same boat,
together we can achieve fundamental solutions for traffic problems.)
• Appeal: Should be formulated emotionally, socially and coherently.