A GROUP-WIDE APPROACH
After its pilot phase, LIFE was rolled out gradually across the Group according to a specifi c four-step process. Step one was to designate a project manager. Step two, identify the environmental priorities for a given business and rank
them in order of importance. Step three, establish one or more action plans for each priority. Step four, implement key performance indicators for the action plans. The Maisons with the most experience in environmental protection issues
were fi rst to join the program. Subsequently, Antonio Belloni, LVMH’s Group Managing Director, set a new course for the program: he instructed all the Maisons to integrate LIFE into their strategic plans by the end of 2014. The Environment
Department helped with the integration by going to meet the Presidents of the Maisons and publishing an implementation guide for them to use. LIFE is operational at virtually all the Maisons as of January 2015.