“The first unit of its kind in the world, PIPCU is working with industry groups – including the BPI – on the Infringing Websites List. The list identifies sites that deliberately and consistently breach copyright, so brand owners can avoid advertising on them”, he said.
Detailing the Creative Content initiative, which the government is supporting to the tune of nearly £3.5m, Javid said it retains the basic idea of the Digital Economy Act, but will be quicker, more responsive, and cheaper to enact.
He also said that when it comes to tackling IP theft, the Government, the music industry, and the technology companies are "three sides of the same triangle", and all three must work together to build a fair and legal online economy.