Having analysed the cultural background of Great Britain and the imprint it leaves on communication and negotiation style, we go on to depict the features of communication itself. In order to comprehend this process in depth, it is necessary to distinguish between verbal and nonverbal communication. They are equally important and inseparable means of conveying information. It is widely acknowledged that between 60 and 80 per cent of our message is communicated through our body language, whereas only 7 to 10 per cent is attributable to the actual words of a conversation. However, since the British communication style is described as "explicit", messages are conveyed in large part through words.