Brand Image Abroad
Starting from the beginning of 2000 to present day, Nature Republic has added a premium image to the trending Korean wave, causing Korean products to become trustworthy and increasing the sales of its products among middle-class females in their twenties and thirties.
In order to emphasize the Hallyu (Korean wave)’s premium image, the company’s products are of a higher price range in foreign countries compared to the products in Korea and hold a high-priced brand image in the Philippines.