How does the massively-multiplayer online gameworld (MMOG) of World of Warcraft (WoW) refute or reflect the capitalist leanings of the neoliberal culture in which it is situated? How does this understanding of gaming as suspect leisure feed out into the everyday understood associations between gaming, leisure, labour, and being in a neoliberal context? Using these questions as a foundation for investigation, this thesis analyzes connections between gameworld participation as an activity, the WoW gameworld as a lived environment, and that activity and gameworld's relation to leisure, labour and being, and demonstrates how these understandings commit at least one of four ontological errors. By situating gameworld participation as a set of hybrid work-leisure practices that re-inscribes neoliberalism, this thesis will describe how MMOG participation is an activity that is a full corroboration of the work, consumption and action orientations of western neoliberal capitalism.