One function of OIS may be uncertainty reduction. Gathering information
about others enables us to better understand others we do not know and prepares
us for future interactions. The Internet represents a face-saving avenue for uncertain
or apprehensive communicators, as SNS users can obtain information about
others without their awareness. As such, OIS may represent an effective method
for gaining confidence about the world and future interactions. Individuals may
use different OIS strategies, depending on personality characteristics, environmental
factors, or their current relationship with a person of interest.