In making selections as to what to display and which narrative
to tell, instagrammers act as virtual curators. In our
empirical material, we have seen several ways visitors recategorize
or re-curate the museum when creating their own
narratives, such as the recurring cabinet of curiosity theme.
Since the visitors’ collections of instagrams are created using
the museum as a resource, it is possible to compare their
organizational structures to those instantiated in the exhibitions.