During the occasion of the 1900 Exposition Universelle, it becomes one of the most popular and fashionable restaurants in Paris under its next owner, Eugène Cornuché. By appealing to the popular artists of Nancy School, he transforms the establishment into a true temple of Art Nouveau, now classified as a ‘historical monument in France’.
Maxim’s becomes the indispensable and privileged location for major international celebrities:
Marcel Proust, La Belle Otéro, Maria Callas, Sacha Guitry, as well as Brigitte Bardot, Barbara Streisand, John Travolta, Dita Von Teese, Lady Gaga, and Kylie Minogue, etc.