Bonne (2007) conducted a study of halal meat
consumption among 576 Muslims who were living in France.
He concluded that positive attitude, social influences and perceived behavioral control determined the intentions of
Muslims in consuming halal food. However, perceived behavioral control which was the availability of halal meat
was not significant in predicting halal consumption.
Furthermore, the study revealed that even though halal food is not easily accessible, Muslims were willing to put an effort
in consuming halal food. He added that social structures such as people’s origin and generation differences were
contributing factors in predicting dietary preferences of consumers as well.