Lessons learned
Kubota Sisaket Laochareon successfully penetrates used modern farm machinery market by displaying K-max products in
onion farmer event.
Onion farmer characteristics
1. Need modern farm machinery with the comfortable price since they do not used modern farm machinery very often.
2. Need modern farm machinery with leasing program since the earn unstable income and do not have large amount of money
3. Need modern farm machinery with certificate and warranty to make sure that the modern farm machinery will perform in acceptable performance
Kubota Sisaket Laochareon penetrate in the right target market which lead to being able to the create 5 booking.
Feed forward
K-MAX will corporate with other AD to penetrate in the right target market for K-MAX product