Appearances Matter
o Presentation and dressing well are important to Austrians.
o Even when dressed informally, they are neat and conservative; their clothes are never ostentatious.
o There is sometimes a strict protocol for dressing appropriately in different situations: formal wear for the theatre or a concert, and semiformal wear for better restaurants.
o Some high level events may have a dress code and will turn away patrons who are not dressed properly.
o Most Austrian women dress up to go shopping, since they dress elegantly, if conservatively, at all times, especially when they will be public.