These collaborative efforts have led to introduction of some highly successful products. Even the company’s fabled consumer brand have been starting to show growth as a result of increased collaboration between the consumer products and pharmaceutical divisions. Its new liquid Band-Aid is based on a material used in a wound closing product sold by one of j&j’s hospital-supply businesses, Nizoral, to develop dandruff Shampoo. In fact, products that have develop in large part out of such a from of cross-fertilization have allowed the firm’s consumer business to experience considerable internal growth.interactions with other idols