Two routes to success…or failure?
Becoming a gazelle in the midst of the global financial crisis (GFC) is no mean feat,
but the route to success for the two companies we will examine,
New Leaf supermarkets and fresh coat, the growth from zero to around 100 staff in four years at the height of the GFC came by very different means.
Australia, where both companies were situated, was a unique case in terms of GFC response, in that the federal government had a substantial war chest with which to stimulate declining economic growth.
nevertheless, dun and bradstreet numbers nevertheless showed a 48% increase in small business failures in 2010-11 and an extraordinary 95% fall in the number of start-ups. However, neither New Leaf nor fresh coat took advantage of federal munificence, and instead trod much more conventional paths to success. but that is where the similarity ends