Introduction
Green supply chain management (GSCM) is an approach that aims at the overall optimisation of material and
information flows along the value chain. The main aspect is a stronger focus on ecological and sociological aspects
when making managerial decisions. Companies should rethink the way they plan to do business in the future to stay
profitable. Making sustainability a priority in managerial decisions is more than dealing with risk and uncertainty.
Sustainability offers companies opportunities to save costs, increase efficiency and gain new customers and
suppliers. Even further, it incorporates the potential to gain a competitive advantage and to generate profits. This
affects all areas of an enterprise, but is especially true for emission and waste heavy supply chains. A company
focusing on this so-called triple bottom line through sustainability needs to investigate and apply changes to all
upstream and downstream areas of its supply chain, as well as, incorporate external stakeholders. This challenge
brings up strategic and operational questions that need to be reflected in a supply chain strategy. To demonstrate
the impact the electronic industry alone has on the environment (Skjøtt-Larsen 2008):