ghzi, 2012; Li & Krit, 2012; Presbury et al 2005).
The next significant area in hotel operations with a high guest
contact is the reservation process. In testing the importance rating
of reservation process and its relationship with performance of
Table 3
Path coefficients in the structural model.
Linkages in the model Standardized parameter estimates
Estimate t-value
H1a: Importance of room service / In room dining performance 0.211 7.720***
H1b: Importance of room service / Room amenities performance 0.145 6.798***
H1c: Importance of room service / Hotel access and safety performance 0.144 6.089***
H2a: Importance of room comfort / In room dining performance 0.791 4.933***
H2b: Importance of room comfort / Room amenities performance 0.701 4.287***
H2c: Importance of room comfort / Hotel access and safety performance 0.464 3.395***
H3a: Importance of reservation process / Front office service performance 0.282 4.035***
H3b: Importance of reservation process / Room amenities performance 0.089 1.224 (NS)
H3c: Importance of reservation process / Hotel access and safety performance 0.105 1.321 (NS)
*
P < 0.10; **P < 0.01; ***P < 0.001. NS¼ Non-significant.
A. Mohsin, J. Lengler / Journal of Hospitality and Tourism Management 23 (2015) 23e34 31
front office services, results of H3a reveals that the higher the customers
(hotel guests) rate the importance of reservation process,
greater the impact it has on their evaluating performance (actual
experience) of the front office services (0.282 p < 0.001). Since
reservation is usually the first point of contact between the guest
and the hotel, its performance impacts perceptions and evaluations
of front office services. No other relationship was found to have any
statistical significance.