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This guide is especially for people looking for a job in the United States. In the U.S., the rules of job hunting are much more relaxed than they are in Europe and Asia. You can do a lot more active personal marketing in your resume here. You may have to tone down our advice a few notches and use a more traditional, conservative format accepted in your field if you live elsewhere or are in law, academia or a technical engineering, computer or scientific field. But even when your presentation must fit a narrow set of rules, you can still use the principles we will present to make your presentation more effective than your competition’s.