company to compete with its low-cost rivals and improve profitability on short-haul operation. Also,
in FY2014, 18 of the company’s Boeing 747s began to receive a cabin refresh, including new in-flight
entertainment systems. Further, in FY2014, British Airways opened newly refurbished lounges in
Glasgow, Belfast, Cape Town, Amsterdam and Washington DC. The company plans to improve
more lounges in 2015. Thus, fleet modernization initiatives are expected to enhance customer
satisfaction, thus enabling it to boost customer base and topline.