South American advertisers can take advantage of Supponor’s DBRLive’s tailored advertising after the appointment of Sportseen as Supponor’s exclusive sales agent for the 2014/15 La Liga season.
Sportseen, which has offices in London and Brazil, is a perimeter advertising specialist which maximises exposure for brands at major televised sporting events. It has been quick to recognise the potential advantages for brands wishing to target their advertising to the South American region only, during broadcast games featuring Barcelona and Real Madrid. Spain’s La Liga has a huge following in South American countries – and brands can now reach those fans via the regional TV feed, without having to pay the a global advertising rate.
Sportseen MD Chris Jones said: “We are excited by the huge opportunities DBRLive offers our South American clients. By superimposing their billboard ads over the originals in the regionalised broadcast feed, it offers the perfect platform for advertisers to meet their target audience. “It’s a cost-effective and, for the viewer, totally natural-looking way to advertise at high profile games that might otherwise have been beyond their advertising budget.” For Supponor, Sportseen’s involvement extends their sales network even further, with agreements already in place for South East Asia, The Middle East and Europe. Recently-released official international viewing figures show 32 million viewers in Latin America watched televised games featuring Barcelona and Real Madrid from August to April during the 2013/14 season. Tony Ragan, Supponor’s Chief Commerical Officer, said: “Barcelona and Real Madrid clearly have a dedicated fan-base in the region and DBRLive provides the perfect platform for brands to reach them. ‘Sportseen excels at maximising perimeter advertising opportunities, and their established presence in Brazil, in particular, makes them the ideal partner for Supponor in South America. We are delighted to be working with them.”
South American advertisers can take advantage of Supponor’s DBRLive’s tailored advertising after the appointment of Sportseen as Supponor’s exclusive sales agent for the 2014/15 La Liga season.Sportseen, which has offices in London and Brazil, is a perimeter advertising specialist which maximises exposure for brands at major televised sporting events. It has been quick to recognise the potential advantages for brands wishing to target their advertising to the South American region only, during broadcast games featuring Barcelona and Real Madrid. Spain’s La Liga has a huge following in South American countries – and brands can now reach those fans via the regional TV feed, without having to pay the a global advertising rate.Sportseen MD Chris Jones said: “We are excited by the huge opportunities DBRLive offers our South American clients. By superimposing their billboard ads over the originals in the regionalised broadcast feed, it offers the perfect platform for advertisers to meet their target audience. “It’s a cost-effective and, for the viewer, totally natural-looking way to advertise at high profile games that might otherwise have been beyond their advertising budget.” For Supponor, Sportseen’s involvement extends their sales network even further, with agreements already in place for South East Asia, The Middle East and Europe. Recently-released official international viewing figures show 32 million viewers in Latin America watched televised games featuring Barcelona and Real Madrid from August to April during the 2013/14 season. Tony Ragan, Supponor’s Chief Commerical Officer, said: “Barcelona and Real Madrid clearly have a dedicated fan-base in the region and DBRLive provides the perfect platform for brands to reach them. ‘Sportseen excels at maximising perimeter advertising opportunities, and their established presence in Brazil, in particular, makes them the ideal partner for Supponor in South America. We are delighted to be working with them.”
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