The market for healthy fast food can be quite large, and looks to be growing rapidly. For evidence, look at recent trends in fast food. KFC recently unveiled its baked chicken concept, trying to steer clear of trans fat oils, which are gaining a well-deserved reputation for negative health effects. Wendy’s similarly announced plans to cut all use of trans fats cooking methods. McDonald’s introduced a range of ready-to-go salads and marketed them to busy young women who want healthier fast food options. But as of yet, none of these chains has mastered the combination of flavor, freshness, and price the way a local business like Amanda’s has, mainly because their business models rely on huge economies of scale to mass-deliver meals that look exactly the same in Wichita as they do in Dallas. Locally owned businesses, therefore, could have an advantage in their ability to purchase locally, and get the freshest ingredients possible for their menu items.